The way
Splendid Insights has created such a trusted name for themselves has been to dig into the research and discover their consumer's true insights. Doing a little research myself, I've discovered more and more couples are planning on marrying earlier. With this being said the wedding industry has to conform a little to make sure these young couples are not excluded. With this being said, we now have a new type of bride. She is young but not naive. Budgeting is essential, 1 out of 4 couples now pay for their weddings without any financial support from their families. She trusts her friends more than she trusts those huge wedding magazines (textbooks more like it) full of advertisements. Brides have short attention spans, they want information in front of them on a laptop in pretty pictures and bold words. Because of this new trending demographic, websites such as Splendid Insights has achieved in giving the best advice for new couples. Their use of info-graphics is essential. The objectives of info-graphics is to give out a lot of information is a way that does not overwhelm the reader. Just like our typical bride they want all of their information on their screen in pictures. Info-graphics helps the consumer (the bride) understand statistics and information without being boring.
Bride Appeal says that brides are on high alert when it comes to pictures and can relate to visual marketing methods in 5 different ways:
- photos
- inspiration boards
- comics
- info-graphics
- video
Splendid Insights has created a great way to understand their bride and give her information that she can purchase and use to heart when she is planning her wedding. I mean wouldn't you rather read this:
...rather than a whole bunch of statistics, that will make your wallet cry as well.
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