pimp my ring

Apparently, the wedding industry companies are trying to hound in the idea of making sure every couple feels like their wedding is the most unique and stands out. This insights are what separates them from competitors. Especially for the millennials. They are exceeding the notion that luxury is all and entering a state a mind where it's all about personal style. Every believes their love story is unique and one-of-a-kind. One company that took it to that level was Gottlieb & Son's. They paired up with local independent jewelry stores for a campaign that would help gain revenue for smaller jewelry stores. There taglines was, "Every Romance Has a Story. Wear Yours." They came out with a print ad  of a ring with a diamond Eiffel Tower in the center. Right underneath, printed was a true love story which tied together the significance of the Paris landmark. Again, their insight for millennials was that they do not want to see themselves as buying what is already offered, they want something different. Customization is in great demand, and companies in the wedding industry should look at their campaign and make sure your product truly speaks to your ideal market.

I personally like tradition, it's what I've always grown up and been thought. But the rich are always trying to make a statement and what better way with a ring that tells your story.

brides go crazy

Planning a wedding can be hard, there are many things that can be tedious. Especially wedding announcements. Gartner Studios came out with this commercial to describe the traditional "bride-zilla" in a different manner. Their insight is that brides go crazy over the little thing, including wedding invitations. Gartner's solution is their service of prints.

Their message isn't to insult mentally-ill patients, it's simply saying that planning a wedding can be a mental challenge and not to let small details, like invitations, throw you over the edge. The youtube video has a lot of controversy about the depiction of an asylum, however I don't think it was there invention to poke fun at those cases, but just laugh at the silliness of brides.  

1 groom, 9 brides

I come from a large Hispanic family, so when I stumbled upon this ad, I read it and giggled at the truth of it.

 

It simply says “When you get married, you get married to everyone” and on the bottom it says the brand name Renault Logan and “Prepare for all you see.” The ad was created by Publicis Bogata. It targets a specific culture and demographic, Hispanics. It grabs the reader’s attention because it’s funny and reveals a very insightful truth about Hispanic culture of family togetherness. The print ad was run in Columbia. I think this ad could be run in magazine and billboards in the United States at well if this car was sold in the United States, however it isn’t. The insight is on point though. 

just a few more pounds

Slim Fast has the solution to fix a major concern in every bride’s mind. How can I lose those few pounds for look fantastic in my weddings dress? Well they sure nailed the cake topper on the head with this print ad.

 

Slim Fast discovered their target market were woman who wanted to lose “those few” pounds before a special event. And what is more important to a woman then her weddings day…exactly nothing. They used the insight of fearing not being able to fix into your dress in this hilarious print ad campaign. 

Find Yours

Well done Expedia, I don’t remember the first time I saw this commercial, it might have been when I was home for Thanksgiving break a few weeks ago. The commercial shows an older man getting ready to go to his daughter’s wedding. He talks about how proud they have always been of her but were shocked to realize she would never marry a man, but a woman instead. The emotional commercial created by Expedia, depicts the preparation this man makes in getting ready to accept her daughter’s decision.  The commercial ends with the tag line Find You Understanding.

With the rise of same-sex marriages, more and more companies are beginning to uncover an insight of the market. Expedia discovered for example that parents have a hard time understanding a same-sex relationship. They used emotions and a great story to share those feelings with the audience. With Expedia, understanding can be found.

Not ganna like, I teared up a little watching this. 

The new kids on the beach

Are destination weddings starting to be forgotten?

The answer is… ABSOLUTLY NOT!

So, what’s the billion dollar industry to do when they think they have reached the peak?

Companies such as MarryCaribbean.com have decided to look overseas at a new market that could be their greatest potential. Jacqueline Johnson, CEO of MarryCaribbean.com, believes the answer is China. “We felt thiswas the right time to take our expansion strategy to the next level and believethe market in China is ideal for us.” The company has created a public relations campaign targeting strictly wealth Chinese couples. The campaign is using social networking sites such as blogs to influence these couples to travel the West Indies for the paradise wedding. Chinese bloggers will use social networking sites to post pictures, articles, post and links to lure Chinese couples to book their weddings in the Caribbean’s. China is set to become the world’s largest outbound and inbound travel market for tourists. Johnson says China’s “economy is strong and it is strategically located for future expansion.” It’s important to note that the target isn’t just Chinese couples, but wealthy ones.

Their webpage has a whole side devoted to them and if you click on the large icon that says “Marry Caribbean Goes to China,” you will be redirected to page and information in Chinese. I think it was cleaver for the company to expand and cater to another ethnicity. They understood their targets were becoming wealthier and wealthier and China harbors a large population of wealthy class couples eagerly awaiting a dream destination wedding to get away to. Using Chinese bloggers to spearhead the campaign is effective because consumers can connect with the bloggers and value can be added to the MarryCaribbean brand.  

Volkswagen + wedding = comedy (obviously)

It didn't surprise me that when I started to look at companies that had incorporated weddings, I found this Volkswagen commercial.

I think it a little ironic because, I would think they would be trying to target women, but no. They are targeting men and by having the theme be wedding related, they are claiming how important this event is that the man cannot miss it. The video depicts a woman preparing for her wedding and then shows a man in the VW Jetta, looking at his watch, while he races to make it to the wedding in time. When he finally arrives, it shows that the man racing wasn't the groom, but a man probably in love with the bride. I think the ad targets men who understand the message of being on time and how a important an event, such as a wedding, can be.

I think this commercial parallels the message of "fasten your seatbelt", because you never know how surprising life can be.

Luxury marketers finding the right channel

I've mentioned the importance of social media and the convenience it brings for some brands and consumers. But what about those luxury brands that appeal to luxury consumers that are stifflers for traditional marketing. Luckily, some brands have noticed that print ads for expensive products will always appeal and target their ideal customers because they can maintain a "high-end" image. Those that have come to value the traditional marketing of print ads; Cartier, Oscar de la Renta, Carolina Herrera, and Harry Winston, are along those brands. These brands have cashed out some of their marketing funds to include print ads in not only Hearst's Town and Country October issue, but their fall/winter issue as well.

Matt Egan, strategy director of Siegel + Gale in New York, believes "Town & Country is a great vehicle for reaching classically-minded, truly affluent customers." He says their readership includes exactly the types of people that have emerged from the recession and are ready to splurge on expensive accessories, including those for weddings.

Cartier Ad:

 Oscar de la Renta Ad:

Luxury items claim to have a sort of love affair with print ads because they create that ideal dream positive with a glossy print ad. This channel truly creates brand value and integrity that consumers will come to realize.

"Chase" after your perfect wedding

Everyone knows the wedding industry is HUGE! It's a billion dollar one as well. And you bet your bottom dollar that top companies will use similar marketing tactics to target market their products to those that are most impacted by wedding, women. Those smart companies that do a great job appealing to women using the emotional side created by weddings and still making sure their product is in their forefront. There are many examples, like the Fancy Fest campaign, that use this tactic. One company I found was Chase Blueprint credit card. Chase understood the need of a women who is preparing for her wedding. Weddings alone as expensive and as more and more younger couples are tying the knot, they are more inclined to make their own purchases. Chase promotes the idea that you shouldn't let the lack of having a great credit card, discourage you from purchasing your dream wedding dress and being able to pay it in a reasonable time period. It present a solid solution to a problem (spending too much and not being able to pay your account off).

I wonder what other companies have jumped into including this emotional appeal to their ads?

Fancy Feast campaign targets wedding industry

During the summer of 2011, Fancy Fest cat food launched the "Storybook Wedding" marketing campaign. It featured three commercials that can be found on youtube and a campaign surrounding a love story of a couple. Fancy Fest understood that their target buyer was not their final consumer. Fancy Fest used the campaign to show how important relationships are through devotion. They keyed on the insight that those woman that have cats and buy cat food value relationships and would most likely be touched by a series of videos featuring a wedding, from the engagement to the "I do's." The campaign also turned to Facebook to share these relationships with everyone. Many feel the campaign was successful because it was digitally innovated and Fancy Fest really created a true story that their customers could relate to and would follow. 

Target says it's okay to be yourself

I don't know what it is about Target but they always seem to so a great job at grabbing my attention through their ads. Especially their Christmas ones (hilarious!). The one ad that recently caught my attention however, was their new one for their wedding registry. It depicts two gay men holding hands and standing very close to each other. supporting gay marriage is a great way for Target to open up to another market and support gay rights. I'm very curious if more of these advertisements will appear on their nation-wide campaign.

the photo that really pops

I've begun reading, The Wedding Marketing Blog written by Andy Ebon recently. I found an old positing on his that related back to something my Advertising teacher spoke of today in class, design. As we begin the creative process of our project, Jane spoke of different design elements that can be used to lay out our creative piece. In the blog, Andy speaks of his encounter of a piece of creative that finally caught his attention at a bridal show. He said that when he usually goes to these types of shows, nothing really snags his eye. Cashman Photo Enterprises did just the trick for him. The display consisted of these large metal poles, where beautiful wedding photos in acrylic frames were hung from multiple sides of the booth, and multiple levels. He said these design techniques simply made the pictures pop out at you. With a tagline of "images that click", he sure was approved.

I think Cashman used not just one design technique, but multiple. They used depth and perspective to create a large space and make the booth "dramatic". They used Geometry when picking what pictures and frames to hang up. The pictures weren't all the same size, they had a great mix. And finally they had a somewhat chaotic pattern to their design that is always catches the eye and plays with it.

You can check the booth out yourself! Just click on the blog link!

Roses are digital, violets still blue

Who really thought it would be be acceptable to have a job behind a computer and be on Facebook all day? Well every day more and more companies are switching to a new alternative to traditional marketing; digital marketing. And with the upbeat and lavish industry it is, the wedding industry is not getting left behind.

GlobalRose have been distributing fresh roses and flowers to nearly ten thousand weddings and 30,000 special events for over 30 years.  They have become the industry leader in flower online wholesaler, with sales reaching over 25 million.  The demand of lower prices on premium flowers has increased over the years that GlobalRose decided to hire the digital agency, Experience Advertising to take charge of their online marketing channels and social media strategy.

They see this plan as a  competitive advantage because they can now spend less on traditional advertising (tv, radio, print) and focus on lower their prices for customers. They have targeted the young, tech-savy customers that want to make the wedding planning process faster and convenient. They believe its these "timely and cost-effective manners" that make companies leaders in their industry.

same sex marriages made easy

Vendors and event planners can now rejoice in Maryland. After the elections, the ratification of same sex marriages has allowed florists, photographers, and jewelers to do a little happy dance knowing their sales will be prospecting this coming year. The wedding industry is "eagerly awaiting business." 

Some companies might have been pre-gamed the celebration. Full Moon Marketing and Events in Reisterstown launched marylandgaymarriages.com in June to appeal to the market. The website has a directory of 20 vendors that have welcomed same-sex couples. The directory is divided into different categories including; bakeries, churches, music, florists, honeymoon and much more. Full Moon is hoping to reach 1000 vendors within the year. They hope that this will make wedding planning for same-sex couples easier because of the double takes they may receive. 

Full Moon took to heart this new venture acknowledging the white space in the economy right now. I spoke of same-sex marriages before and how they would become a large impact in the industry. They have understood their target market and created a service that wasn't there before. Hopefully many more will follow by example and accommodate for this ever-growing market. 

the wedding gets "smart"

Practically everyone in the whole world has a smart phone, except for my mother (that will never happen) and everyone loves taking and sharing pictures. So it wasn't a big surprise when these two strangers collided to create one of the coolest new apps I've ever heard. The new WedPics app allows guests at events, such as weddings, to take pictures and share them in the same cloud where other guests and even the couple can see them. 

This all started when Justin Miller, CEO and co-founder of this app was sitting at the back of a concert, blocked with fan's smartphones, wishing there was any way he would be able to get any of their pictures. Miller along with co-founders Idan Koren, Andy Heymann and Tyler Mahoney received $800,000 from investors and their first app, Deja Mi, was born. This device captured the attention of large corporations. They paid big bucks for attendees of their conferences to use this app to upload pictures or freely share information. This became so successful that they decided to try a more invigorating market, the wedding industry.

The company’s second app, called WedPics, allows couples to pay $99 in which there are given an access code. This code is then passed on to the guests. Guests can then download the free app on their smartphones and enter the access code. After that, it’s like magic. Instantly the guests are entered into this private Instrgram party where the uploading happens live. The couple then is granted access to this cloud and they can download or save of their favorites.

With so many components in the 80 billion a year industry; WedPics hopes to become the photo sharing app on top. They are mindful of their competitors in photo sharing (Facebook and Flickr) and their direct competitors (Wedding Snap and Wedding Party). They market themselves as the “convenient, safe, and cheap alternative to disposable cameras,” hoping they will gain favor.

With big things occurring with technology, it’s great to see such a traditional industry such as the wedding one, converting from the dark ages and into the light of technology.

The failure of the man-gagement ring

When we look at the wedding industry, we have to look at it in different parts. We have the dress, venue, catering and much more. The jewelry industry has been said to be able to survive though depressions and recessions, along side the wedding industry. If there are going to be weddings, there will always be a demand of wedding jewelry. This includes the engagement ring as well as the wedding bands. Early marketing done by jewelry companies were targeted to women, leaving the men behind. In 1926, in order to seek a larger market for wedding jewelry, manufacturers and retailers began to promote an old traditional practice, the male engagement ring. Marketing deploys like radio ads and newspaper ads were spread around the country to gain some popularity. However, this attempt failed to stir up male interest or women for that matter because they weren't the ones "popping the question."

The effort to advertise a male engagement ring came to a low tide until 1950 when an entrepreneur decided to revive the old tradition of an acceptance ring. The timing could not be better.  After the war, families were shifting and men were becoming "home bound." More men wanted to show off that they were to be wed soon. This paralleled the concept of togetherness that the country was going though during the postwar era.  However the idea of togetherness had its dismay and after the postwar era, the trend of male engagement rings fell though.

I think the idea of male engagement rings is like a bad trend. It pops up with good intentions and then fails. I think the reason why it has never been able to stick is because weddings play with such tradition and rituals that breaking any would be unspeakable . So why is there a need for male engagement rings? Is it a way to show women that "Hey, this man is taken?" I mean if a man is engaged he doesn't need a ring to prove to anyone that he is faithful. If that's the cause, let me play devil's advocate and ask you this: Why do women need rings to declare they are "off-limits?" This is probably because it has always been tradition for a man to court a woman so no one ever questions the need for a ring for her. Don't get me wrong now, when the special man finally pops the question to me, you better believe there WILL be a ring, and a really pretty big one too.

Will this trend "pop" up again? Time can only tell. Nowadays male celebrities such as Michael Buble have been seen wearing them. Is the man-gagement ring back for another round?

The Perfect "white" Wedding

Like many others, I tend to research blogs that not only speak of the wedding industry but go into further depth about how weddings tie in with the advertising industry. I stumbled upon a wedding blog posted in the Woman's Studies Program done by The University of Pittsburgh.  In the article the author describes how every wedding magazine, billboard, tv show and even gossip magazine has plastered the idea about how a perfect "white" wedding should appear. They talk about the Christian nuptials, followed with the dream reception by the beach and finally ending with the beautiful white couple driving away to their Happily Ever After. Almost all of these types of ads show women who are Caucasian characters. However there is a large chunk of a potential market that the multi-billion dollar industry is forgetting, the Hispanic and black population. The industry, stated by the author, claims that they target around 78% of whites and Asians to marry, but only target 67% of Hispanics and around 42% of blacks in America. We have to ask, why they are forgetting this large portion of the United States population? I mean every race gets married, and more and more couples are having inter-racial marriages.

Isn't it the goal of businesses and industries to relate to ALL of their consumers. According to the census in 2011, almost 30% of the United States population is made up of Hispanics and black Americans. To me, that's a large piece to just "miss." I also believe that more people would relate to wedding advertisements if they showed more realistic weddings. Like I said before, there are more inter-racial marriages, different cultural marriages and finally a trend that has been slowly emerging, gay marriages, that advertising needs to adapt to. What is this perfect "white" wedding that the industry has caused us to spend more then our salaries can afford to reach?

To end, I believe the wedding industry must enter the 21st century of globalization and cultural assimilation and revamp their advertisements and hinder away from the perfect "white" wedding to the perfect "dream" wedding.

a picture is worth 1000 words

The way Splendid Insights has created such a trusted name for themselves has been to dig into the research and discover their consumer's true insights. Doing a little research myself, I've discovered more and more couples are planning on marrying earlier. With this being said the wedding industry has to conform a little to make sure these young couples are not excluded. With this being said, we now have a new type of bride. She is young but not naive. Budgeting is essential, 1 out of 4 couples now pay for their weddings without any financial support from their families.  She trusts her friends more than she trusts those huge wedding magazines (textbooks more like it) full of advertisements. Brides have short attention spans, they want information in front of them on a laptop in pretty pictures and bold words. Because of this new trending demographic, websites such as Splendid Insights has achieved in giving the best advice for new couples. Their use of info-graphics is essential.  The objectives of info-graphics is to give out a lot of information is a way that does not overwhelm the reader. Just like our typical bride they want all of their information on their screen in pictures. Info-graphics helps the consumer (the bride) understand statistics and information without being boring. Bride Appeal says that brides are on high alert when it comes to pictures and can relate to visual marketing methods in 5 different ways:

1. photos
2. inspiration boards
3. comics
4. info-graphics
5. video

Splendid Insights has created a great way to understand their bride and give her information that she can purchase and use to heart when she is planning her wedding. I mean wouldn't you rather read this:

...rather than a whole bunch of statistics, that will make your wallet cry as well.

A planner's secret weapon

This past week in class we learned about creative briefs. With that in mind, our advertising teacher challenged us to write about creative briefs in relations to our blog. A creative brief is basically a guideline stating the client problem and objectives it wants to achieve in a concise summary. So I began to think in the point of view of the vendors. However after a few minutes of empty thoughts and some googling, I decided to write in the point of view of the soon-to-be-bride (But really she makes all the decisions).  I would use the idea of a wedding as “The Client” and pretend to pitch my brief to those responsible of creating said wedding vision: the vendors.

The Problem: For a normal business, this is where the company would state whether they need to improve in profits, brand awareness, raise consumer usage. For weddings however this is where the engaged would provide how, overall, they envision their special day. Essentially this is the wedding theme. This is what the couple hopes to achieve on their wedding day.

The Objective: For weddings, I think this part would have to get separated into different sectors; the flowers, venue, food, music, invitation. Each vendor should have a clear idea of what you want for each detail. It’s advised you don’t use pictures from other weddings because it would limit the planner’s creativeness. This is where the brief can transform from just words to pictures. You could use color panels and inspiration from art.

The Target: Obviously the primary target is the couple. But they aren’t the only ones you want to impress (even though they provide the cash); you also have to be considerate of the guests. It has to be enjoyable for them as well. When planning, make sure guests are going to be comfortable, even at odd requests from the future newlyweds.

Single Minded Purpose: This is the main idea you want to communicate to the vendors. It is how you want your wedding to make you feel and what you want your guests gashing about. The vendors should have the ability to use these qualities and leave the couple and guests speechless.

When planning a wedding, I think planners should use a guide similar to this and other creative briefs to dictate to those in charge what they want as an outcome. Some of the benefits to having this completed it 1) it will keep you consistent on your plans 2) the vendors can refer back to it when make quick decisions and 3) briefs are quick to change and can be revised if you or a planner have suggestions.

Remember it is a brief, so keep it that way!

If it's free, it must be true?

Like I had mentioned last night, the rave about how important social media is to the wedding industry isn't just my personal opinion. As I was googling away for "advertising", "wedding industry" and "marketing", I happened to come across this website called Splendid Insights. In my Marketing Comm and Advertising classes we have spent a great deal trying to understand what an insight it. Essentially an insight is a deep understanding on who your target market and how one can motivate your consumer in a way that builds a relationship and effectively changes their behavior.

Spendid Insights is a great website used by bloggers, wedding planners, or anyone interested in wedding statistics. It provides an unbiased opinion on the almost $300 billion wedding industry in which their customers can make strategic marketing decisions. Because they are not funded by the study responses they receive, founder Liene Stevens believes, it makes them more credible.

They have creative infographics like this one about Pinterest (which I've talked about before):

Here is a link to some stats I found interesting about wedding-related media I found on their blog:

US Wedding Statistics 

It's safe to say, I'm a going to be spending a lot of time skimming this website.

"Like"

Last weekend, I was in my first wedding in Richmond as one of my friend's bridesmaids. When the big day finally arrived, it started with chaos, appointments gone wrong and a very stressful bride with her bridesmaids doing whatever they could to comfort her (I love you!!). Once we arrived to the venue, we quickly started getting ready. Then suddenly, the photographer arrived! I had totally forgotten about this important part, I mean who else was going to take those cheesy photos of us after the ceremony. With a day full of shambles and whatnot, the photographer began to tell us stories of her own wedding and all the struggles that came along with it. Eventually, she ended with the a good note of it being such an amazing day at the end. When I eventually asked my friend where she had found the photographer, she told me that her new husband had actually found her through Facebook. At first, for some reason I was taken back by 1. she had let a guy choose her photographer and 2. how easy it was for him to find someone on Facebook! I had forgotten how easy it is now to have your small business as a Facebook page and get friends and family members to refer you. I guess if I think back to the 90's when one got married, they would look for the trusted Yellow pages book and hounded over the hundred of entries for photographers. Facebook has great features that can link different types of social media networks together and create awesome sights for small businesses, like one's website, Twitter, and Flickr account.

This is so crucial for today's wedding market. It seems like very day more and more younger couples are taking those steps of commitment. And we all know know how likely it is for them to open a yellow book. FAT CHANCE. With a generation so influenced by what their peers are "tweeting" about or "liking" on Facebook, it's great to have a strong presence in social media in general. Younger consumers depend on unbiased opinions that a Facebook page or review can provide. Social media has also opened up a greater "word-of-mouth" effect for decision makers in allowing others to share their experiences.

So if you have a small businesses and if haven't already, I HIGHLY encourage you to create a Facebook fan page. You'll never expect the amount of business this can generate. Oh and if anyone is getting married in Richmond, you should check them out! (They definitely helped calm our nerves a little that day)!

ADS on ADS on ADS

The other day I was strolling around campus, I happened to stop by a magazine stand and of course The Wedding Planner Roanoke edition caught my attention. I quickly grabbed the free copy and put it in my bag to read later. Later that day when I eventually had time to read it, I found myself flipping through the pages quicker than I had anticipated. There were ads EVERYWHERE! Yes, I was expecting it, but I was hoping to read some creative pieces about wedding planning. There were some short articles giving future brides some tips and there were a few weddings featured. However out of the 82 pages that comprised the entire magazine, only 14 were readable material. I'm not sure why this fact bothered me. I like ads, I love looking at what companies have to offer.

I think magazines like The Wedding Planner, have editions to target their market audience. I realized I had picked up the Roanoke & The New River Valley editions, but there are also editions that cover other parts of Virginia like, Charlottesville, Central Virginia, and Fredericksburg. This gives small businesses a chance to branch out and reach potential customers. I've begun to see how important advertising is in this billion dollar wedding industry. 

My pretend happily ever after

I guess many girls begin to plan their future dream weddings in their minds at a young age. They dream about the flowers and the ring and the horse-drawn carriage, and yea I guess that perfect man as well. Growing up, I never gave it much thought. I am 21 years old and recently I have a feeling a lot of people I know are getting married or engaged and it has encouraged me to start planning as well. I wasn't until recently when I was asked to be a bridesmaid to my friend's wedding that I started to think of mine. Thanks to Pinterest, I have been able to keep track of this future special day; and so have many other young brides-to-be.

If you have been living under a rock for the past year, let me tell you a little about what Pinterest is. Basically, it's a large virtual pinboard. It's separated in categories like books, clothing, quotes and places. You also have the option of creating your own categories, such as dream wedding. About 28 percent of the users are between 35-44 years old followed by 27 percent of the users are 25-34. Eighty percent of all users are also woman.

Using the search options, many have been able to search for wedding ideas and pictures that usually come hand in hand with a link that redirects you to the main source of a certain picture. Companies such as wedding planners, photographers and designers have been able to use Pinterest to advertise their business websites and blogs. One can even go into my depth and follow their search with a certain location, "in Richmond". With the help of Pinterest, many women are reinventing the term DIY bride. Anne Fulenwider, editor in chief of Brides, recently said that, "[Pinterest's] changing the industry for vendors, planners and magazines... it's exploded and really changed the conversation." Following in the track of social media sites like Facebook and Twitter, Pinterest has become the 3rd most trafficked social networking site according to Experian Market Research.

However, many feel Pinterest is taking away from the traditional wedding planner binders and resulting in wedding that have "been seen on Pinterest." Now these tech-savy brides are clicking away and have 50 boards dedicated to their best friend's wedding. Whether you like Pinterest or not, it's safe to say that this new network site has created a buzz amongst woman and the wedding advertisement industry in relations to technology. So even if you aren't married or engaged...or even dating (much like me), it's never too early to start pinning, oops I mean planning for your wedding. HAPPY PINNING!

Works Cited:

Barker, Olivia. "Pinterest Changes the Way Brides Plan Their Weddings." USA Today. Gannett, 12 Apr. 2012. Web. 03 Sept. 2012. <http://www.usatoday.com/life/lifestyle/story/2012-04-11/pinterest-wedding-planning/54188942/1>.

Pinterest. N.p., n.d. Web. 03 Sept. 2012. <http://pinterest.com/crodr010/>.

"Pinterest SEO." History-of-Pinterest «. N.p., n.d. Web. 03 Sept. 2012. <http://pinterest-seo.com/history-of-pinterest/>.