I come from a large Hispanic family, so when I stumbled upon
this ad, I read it and giggled at the truth of it.
It simply says “When you get married, you get married to
everyone” and on the bottom it says the brand name Renault Logan and “Prepare
for all you see.” The ad was created by Publicis Bogata. It targets a specific culture
and demographic, Hispanics. It grabs the reader’s attention because it’s funny
and reveals a very insightful truth about Hispanic culture of family togetherness.
The print ad was run in Columbia. I think this ad could be run in magazine and
billboards in the United States at well if this car was sold in the United
States, however it isn’t. The insight is on point though.
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