pimp my ring

Apparently, the wedding industry companies are trying to hound in the idea of making sure every couple feels like their wedding is the most unique and stands out. This insights are what separates them from competitors. Especially for the millennials. They are exceeding the notion that luxury is all and entering a state a mind where it's all about personal style. Every believes their love story is unique and one-of-a-kind. One company that took it to that level was Gottlieb & Son's. They paired up with local independent jewelry stores for a campaign that would help gain revenue for smaller jewelry stores. There taglines was, "Every Romance Has a Story. Wear Yours." They came out with a print ad  of a ring with a diamond Eiffel Tower in the center. Right underneath, printed was a true love story which tied together the significance of the Paris landmark. Again, their insight for millennials was that they do not want to see themselves as buying what is already offered, they want something different. Customization is in great demand, and companies in the wedding industry should look at their campaign and make sure your product truly speaks to your ideal market.

I personally like tradition, it's what I've always grown up and been thought. But the rich are always trying to make a statement and what better way with a ring that tells your story.