I think it a little ironic because, I would think they would be trying to target women, but no. They are targeting men and by having the theme be wedding related, they are claiming how important this event is that the man cannot miss it. The video depicts a woman preparing for her wedding and then shows a man in the VW Jetta, looking at his watch, while he races to make it to the wedding in time. When he finally arrives, it shows that the man racing wasn't the groom, but a man probably in love with the bride. I think the ad targets men who understand the message of being on time and how a important an event, such as a wedding, can be.
I think this commercial parallels the message of "fasten your seatbelt", because you never know how surprising life can be.
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