Well done Expedia, I don’t remember the first time I saw
this commercial, it might have been when I was home for Thanksgiving break a
few weeks ago. The commercial shows an older man getting ready to go to his
daughter’s wedding. He talks about how proud they have always been of her but
were shocked to realize she would never marry a man, but a woman instead. The
emotional commercial created by Expedia, depicts the preparation this man makes
in getting ready to accept her daughter’s decision. The commercial ends with the tag line Find
You Understanding.
With the rise of same-sex marriages, more and more companies
are beginning to uncover an insight of the market. Expedia discovered for
example that parents have a hard time understanding a same-sex relationship.
They used emotions and a great story to share those feelings with the audience.
With Expedia, understanding can be found.
Not ganna like, I teared up a little watching this.
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