My name is Carmen Rodriguez, I am a senior at Virginia Tech studying Marketing and Business Leadership. I am actively a part of the Marketing and Philanthropy committees in my chapter of Chi Omega Fraternity. I have always been fascinated by weddings and love event planning. I will use this blog to give my perspective on the effect of advertising on the wedding industry.
Monday, December 3, 2012
Target says it's okay to be yourself
I don't know what it is about Target but they always seem to so a great job at grabbing my attention through their ads. Especially their Christmas ones (hilarious!). The one ad that recently caught my attention however, was their new one for their wedding registry. It depicts two gay men holding hands and standing very close to each other. supporting gay marriage is a great way for Target to open up to another market and support gay rights. I'm very curious if more of these advertisements will appear on their nation-wide campaign.
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