I've begun reading, The Wedding Marketing Blog written by Andy Ebon recently. I found an old positing on his that related back to something my Advertising teacher spoke of today in class, design. As we begin the creative process of our project, Jane spoke of different design elements that can be used to lay out our creative piece. In the blog, Andy speaks of his encounter of a piece of creative that finally caught his attention at a bridal show. He said that when he usually goes to these types of shows, nothing really snags his eye. Cashman Photo Enterprises did just the trick for him. The display consisted of these large metal poles, where beautiful wedding photos in acrylic frames were hung from multiple sides of the booth, and multiple levels. He said these design techniques simply made the pictures pop out at you. With a tagline of "images that click", he sure was approved.
I think Cashman used not just one design technique, but multiple. They used depth and perspective to create a large space and make the booth "dramatic". They used Geometry when picking what pictures and frames to hang up. The pictures weren't all the same size, they had a great mix. And finally they had a somewhat chaotic pattern to their design that is always catches the eye and plays with it.
You can check the booth out yourself! Just click on the blog link!
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