Some companies might have been pre-gamed the celebration. Full Moon Marketing and Events in Reisterstown launched marylandgaymarriages.com in June to appeal to the market. The website has a directory of 20 vendors that have welcomed same-sex couples. The directory is divided into different categories including; bakeries, churches, music, florists, honeymoon and much more. Full Moon is hoping to reach 1000 vendors within the year. They hope that this will make wedding planning for same-sex couples easier because of the double takes they may receive.
Full Moon took to heart this new venture acknowledging the white space in the economy right now. I spoke of same-sex marriages before and how they would become a large impact in the industry. They have understood their target market and created a service that wasn't there before. Hopefully many more will follow by example and accommodate for this ever-growing market.
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