Sunday, November 25, 2012

same sex marriages made easy

Vendors and event planners can now rejoice in Maryland. After the elections, the ratification of same sex marriages has allowed florists, photographers, and jewelers to do a little happy dance knowing their sales will be prospecting this coming year. The wedding industry is "eagerly awaiting business." 

Some companies might have been pre-gamed the celebration. Full Moon Marketing and Events in Reisterstown launched marylandgaymarriages.com in June to appeal to the market. The website has a directory of 20 vendors that have welcomed same-sex couples. The directory is divided into different categories including; bakeries, churches, music, florists, honeymoon and much more. Full Moon is hoping to reach 1000 vendors within the year. They hope that this will make wedding planning for same-sex couples easier because of the double takes they may receive. 

Full Moon took to heart this new venture acknowledging the white space in the economy right now. I spoke of same-sex marriages before and how they would become a large impact in the industry. They have understood their target market and created a service that wasn't there before. Hopefully many more will follow by example and accommodate for this ever-growing market. 

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