Roses are digital, violets still blue

Who really thought it would be be acceptable to have a job behind a computer and be on Facebook all day? Well every day more and more companies are switching to a new alternative to traditional marketing; digital marketing. And with the upbeat and lavish industry it is, the wedding industry is not getting left behind.

GlobalRose have been distributing fresh roses and flowers to nearly ten thousand weddings and 30,000 special events for over 30 years.  They have become the industry leader in flower online wholesaler, with sales reaching over 25 million.  The demand of lower prices on premium flowers has increased over the years that GlobalRose decided to hire the digital agency, Experience Advertising to take charge of their online marketing channels and social media strategy.

They see this plan as a  competitive advantage because they can now spend less on traditional advertising (tv, radio, print) and focus on lower their prices for customers. They have targeted the young, tech-savy customers that want to make the wedding planning process faster and convenient. They believe its these "timely and cost-effective manners" that make companies leaders in their industry.