Their message isn't to insult mentally-ill patients, it's simply saying that planning a wedding can be a mental challenge and not to let small details, like invitations, throw you over the edge. The youtube video has a lot of controversy about the depiction of an asylum, however I don't think it was there invention to poke fun at those cases, but just laugh at the silliness of brides.
My name is Carmen Rodriguez, I am a senior at Virginia Tech studying Marketing and Business Leadership. I am actively a part of the Marketing and Philanthropy committees in my chapter of Chi Omega Fraternity. I have always been fascinated by weddings and love event planning. I will use this blog to give my perspective on the effect of advertising on the wedding industry.
Wednesday, December 12, 2012
brides go crazy
Planning a wedding can be hard, there are many things that can be tedious. Especially wedding announcements. Gartner Studios came out with this commercial to describe the traditional "bride-zilla" in a different manner. Their insight is that brides go crazy over the little thing, including wedding invitations. Gartner's solution is their service of prints.
Their message isn't to insult mentally-ill patients, it's simply saying that planning a wedding can be a mental challenge and not to let small details, like invitations, throw you over the edge. The youtube video has a lot of controversy about the depiction of an asylum, however I don't think it was there invention to poke fun at those cases, but just laugh at the silliness of brides.
Their message isn't to insult mentally-ill patients, it's simply saying that planning a wedding can be a mental challenge and not to let small details, like invitations, throw you over the edge. The youtube video has a lot of controversy about the depiction of an asylum, however I don't think it was there invention to poke fun at those cases, but just laugh at the silliness of brides.
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