Slim Fast has the solution to fix a major concern in every
bride’s mind. How can I lose those few pounds for look fantastic in my weddings
dress? Well they sure nailed the cake topper on the head with this print ad.
Slim Fast discovered their target market were woman who
wanted to lose “those few” pounds before a special event. And what is more
important to a woman then her weddings day…exactly nothing. They used the
insight of fearing not being able to fix into your dress in this hilarious
print ad campaign.
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