If it's free, it must be true?

Like I had mentioned last night, the rave about how important social media is to the wedding industry isn't just my personal opinion. As I was googling away for "advertising", "wedding industry" and "marketing", I happened to come across this website called Splendid Insights. In my Marketing Comm and Advertising classes we have spent a great deal trying to understand what an insight it. Essentially an insight is a deep understanding on who your target market and how one can motivate your consumer in a way that builds a relationship and effectively changes their behavior.

Spendid Insights is a great website used by bloggers, wedding planners, or anyone interested in wedding statistics. It provides an unbiased opinion on the almost $300 billion wedding industry in which their customers can make strategic marketing decisions. Because they are not funded by the study responses they receive, founder Liene Stevens believes, it makes them more credible.

They have creative infographics like this one about Pinterest (which I've talked about before):

Here is a link to some stats I found interesting about wedding-related media I found on their blog:

US Wedding Statistics 

It's safe to say, I'm a going to be spending a lot of time skimming this website.