I think magazines like The Wedding Planner, have editions to target their market audience. I realized I had picked up the Roanoke & The New River Valley editions, but there are also editions that cover other parts of Virginia like, Charlottesville, Central Virginia, and Fredericksburg. This gives small businesses a chance to branch out and reach potential customers. I've begun to see how important advertising is in this billion dollar wedding industry.
Tuesday, September 11, 2012
ADS on ADS on ADS
The other day I was strolling around campus, I happened to stop by a magazine stand and of course The Wedding Planner Roanoke edition caught my attention. I quickly grabbed the free copy and put it in my bag to read later. Later that day when I eventually had time to read it, I found myself flipping through the pages quicker than I had anticipated. There were ads EVERYWHERE! Yes, I was expecting it, but I was hoping to read some creative pieces about wedding planning. There were some short articles giving future brides some tips and there were a few weddings featured. However out of the 82 pages that comprised the entire magazine, only 14 were readable material. I'm not sure why this fact bothered me. I like ads, I love looking at what companies have to offer.
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Hey Carmen,
ReplyDeleteSo, to improve this post, think a little more about why you were so bothered about the ration of ads to editorial content. You gut reaction is important and there are learnings to be had from it! Who is target of the magazine and would they respond the same why? How would (will?!) you change it int he future?
On a side note, there is a wedding expo at the Inn this Sunday I think! Might have some good material for the blog!
http://www.innatvirginiatech.com/events_calendar/#Blacksburg_Bridal_Expo
cheers
Jane
Jane